GAME GOLF is led by John McGuire, CEO, who conceived the idea of collecting data to help further the passion, the learning and the growth of sport using technology. Golfers have been playing the game of golf without any insight on how well they played from day to day. John knew that golfers needed more information to help them improve. The GAME GOLF product is allowed under the Rules of Golf and is permitted in tournament play, allowing automatic shot and game tracking for comprehensive post round analytics and social extension of the game through the GAMEGOLF.com platform.